B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Post a Comment

Create a Personalized eCommerce Experience for Customers

As the digital world expands, it’s vital for eCommerce stores to keep up with the newest trends and techniques. Customers today seek a personalized eCommerce experience during each visit to your store. This shifts the goal of eCommerce stores from a company-centric experience to a primarily customer-centric experience. In other words: it’s all about the customer. Each time someone visits your online store, they should feel like the site was built specifically for them. It should cater to the individual, rather than the group.

 How do you create a personalized eCommerce experience?

 First and foremost, in order to create a personalized experience for your customers, you must truly understand your customers. In order to produce effective personalization, ask yourself the following things:
  • Who are your customers? Who are you trying to sell to?
  • What do your customers want? How do they shop?
  • Where do they make purchases (online, mobile, in-store)? Why?
It’s all about understanding your customers and working to meet their needs. Your technique should be focused solely on who you are catering to. Once you you know this information, you’ll need a system in effect to intelligently analyze data. Product information management is helpful in managing your product data and executing effective and personalized selling. With the right foundation set, you can then decide how to create a personalized eCommerce experience for your customers. Here are a few ways to consider personalizing your online store.
  • Navigation – A very basic form of personalization, this allows customers to receive different content on pages based on the behavior that brought them to the site, plus their on-site activity.
  • Personal preferences – Repeat customers and visitors provide great insight for eCommerce stores. Purchase history, browsing history, and customer preferences can be analyzed to create personal messages and offers that appeal to them specifically.
  • Third-party data – Third-party information such as location, social networks, etc. can be pieced together to form detailed information about customers’ tastes and behaviors as they surf the web. This helps create a more individual experience for each customer through contextual, behavioral, and demographic targeting.
  • Predictive personalization – After basic personalization is in place, predictive personalization can take the experience even further. Essentially, this is a way to personalize the site distinctly to meet a customer’s needs before they have performed any activity on the site. You can predict what your customers may want in the future by tracking specific behavior from the past.
These techniques take analyzing data to the next level. The end result is an eCommerce store that delivers instantaneous personalized experiences that allow you to build a long-lasting relationship with your customers. In today’s highly competitive retail landscape, you can’t afford to pass on eCommerce trends. Use personalization to target your customers in a powerful and dynamic way, and you’re bound to come out on top.

Comments

Post a Comment

Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
Read more

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
Read more