B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Product Information Management is Key to Omnichannel Success

In times when customers are growing more demanding, and dictating the retail industry, an omnichannel approach allows businesses to keep up. Omnichannel retailing allows businesses to create more meaningful and more consistent customer experiences across every channel. The key to omnichannel success lies in managing business operations and integrating channels to streamline and enhance the customer journey.

 Omnichannel Success

 The retail world is all about convenience for the customer. Therefore, in order to be successful in this industry you need to make your customer happy. That’s where omnichannel retailing comes in. Customers want a seamless and effortless shopping experience. An omnichannel strategy means integrating all channels and devices to provide just that. The question is, how does a business integrate these channels to encompass an omnichannel approach to retailing?

 Product Information Management

 A product information management (PIM) solution allows retailers to navigate the challenges associated with omnichannel. It provides a central location to manage product information and business processes, which makes way for effective selling across many channels.
Product information carries heavy importance in omnichannel retailing. Accurate and timely product information helps instill trust and customer loyalty in the interchangeable and complex world of retail. A powerful PIM solution can increase customer satisfaction, and even profits by helping present product information in a complete, accurate, consistent, and effortless way. PIM optimizes company performance, increases traffic to your store, and reduces supply chain inefficiencies. It also enriches product information with detailed product descriptions, high-res photos, and embedded videos to guide customers toward their purchases.
There’s a lot of factors to consider when approaching an omnichannel strategy, but ultimately, product information management is key to omnichannel success. The businesses that adapt and evolve to the changing retail landscape by creating more meaningful and seamless customer experiences will gain a competitive advantage over those who do not.

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