B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Mobile Commerce is a Revolutionary Tool

Mobile devices are becoming more and more of an essential tool for brand marketers, so much so that mobile commerce has become just as powerful as eCommerce. With more mobile devices in the world than people, consumers now expect their smart phone experience to be as seamless as their web, and even their in-store experience. Thus, retailers must work even harder to keep their customers happy on all platforms.

 What is mobile commerce and why does it matter?

 Mobile commerce is a revolutionary tool that embraces mobile apps and websites. It has completely transformed the way retailers promote, market, and sell products and services. Consumers use mobile commerce to research and compare products, check prices, and even purchase items on their phones. In order for retailers to be successful, they must not think of mobile commerce, ecommerce, and in-store shopping as separate channels. Instead, it’s imperative to view all channels as a whole, thus creating a seamless and consistent brand experience.

 Screens are dominating our society, especially mobile screens. It’s often the first and last thing we look at each day. They can no longer be ignored or disregarded in business. In 2013, a report by MIT revealed that 80% of shoppers checked prices online before visiting retailers in the store. About 33% accessed mobile information while inside the actual store, and the numbers have surely increased rapidly since. Internet Retailer estimates that 1.09 billion people will make at least one purchase through mobile commerce in 2018.

 We’re still in the early days of mobile commerce but, given consumer’s desire for speed and convenience, as well as the endlessly increasing number of smart phones in the world, mobile commerce is only going to expand. Remember, consumers are in the driver seat. They demand information when and where they want it, and they expect a seamless experience, no matter the channel. If you don’t keep up with the consumers, your business can easily fall behind.

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