B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Post a Comment

Why is PIM important?

Product information management is the organization and maintenance of all company product info in one central database repository. PIM manages the data required to sell and market your products through different distribution channels. It helps you reach out to your customers at the right place and time. With a PIM system in place, you can avoid frustrated customers who are tired of looking for the item they need. Questudio’s CatalogStudio helps you maintain, create, and manage product information from one central location.
So, why is PIM important?

 Format Independent and User friendly

 PIM allows business to be more efficient. You can author and publish product information easily. You can allow all parties, such as retailers and distributors, to collaborate over the web. You can also set it up so that external contributors can give their input by using the data import capabilities.

 Automated Data

 It makes creating and maintaining accurate product data for extensive product portfolios easy, efficient, and cheap. It also lets you automate common tasks. You can have a detailed description for different users, and maintain role based views. It also enables increased data transparency.

 Omnichannel Marketing

 PIM helps you provide customized experiences for different sets of users depending on a variety of criteria. For instance, the experience could be customized based on the device that the customer is using to access the site. PIM offers pre-built and configurable user interfaces that help you get started easily. It also provides the ability to export data for all major commerce systems. You can have real time previews on how your product will market on different channels.

 Product Personalization

 PIM is an integral component of customer relationship management. Business today are catering to an increasing number of markets. This results in increased number of products offered. Companies are also operating in international markets with expanded product lines. Product data accordingly has to be customized so that it can cater to the diverse market.

 Digital Asset Management

 With a PIM system in place, you can automate data processes. Digital asset management allows maintaining a single version of truth. It ensures that marketers and all other users like business partners and employees have the latest and correct version of the marketing content.

 Customer Engagement

 PIM can operate and integrate across varied platforms such as ERP, marketing technology, web content management systems, accounting systems etc. PIM helps in feeding B2B customer’s procurement systems with huge amounts of product information. This helps you achieve better customer engagement, which results in higher and continued customer retention.

Comments

Post a Comment

Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
Read more

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
Read more