B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Post a Comment

Issues solved by PIM

PIM helps provide rich and accurate product listings for an organization, thus helping your organization succeed by attracting and selling to new customers. It lets you extend into sales channels such as webstores and marketplaces apart from the traditional channels. Questudio’s PIM solution called CatalogStudio helps make sense of unruly and messy data. PIM solves typical issues that an e-commerce firm faces. Some of the common issues solved by PIM are:
Centralized Data

 More often than not you have multiple product data spreadsheets that need to be consolidated on a webstore. These spreadsheets follow diverse data formats, names, colors, size etc. PIM creates a master catalog out of all the product data. The centralized place for all the product data translates into one location for product information management. You can tailor the data for your sales channel according to your requirements such as editing, importing, exporting, publishing, creating subsets etc.

 Data Transformation

 Product information usually comes from different sources such as an old e-commerce system or ERP system. Product catalogs of different formats are another source for the PIM data. It requires many resources to clean up all the data, organize it and make meaningful analysis. Data transformation by PIM can make convert messy data into usable and rich product information. This PIM allows a configuration where configurable matrix of products can be created.

 Automation

 Many a time, product data is in a state where normalization of data is required. It is a tedious process and the chances of errors increase. PIM makes sure that you can edit all your product data at once according to your requirements. You can establish workflows for your data along with automatic rules that transform the data regularly. Bulk editing and transformation allow you to concentrate on running your business.

 Data Validation

 It can be detrimental when a customer realizes that the product information mentioned on website or the catalog is wrong. PIM takes care that data is validated before it is published. You can preview your listing. You can receive error notifications or restrictions from listing products whenever data is wrong or incomplete. This can keep both irate customers and clients at bay.

 Build Collections

 It is important to create collections of products for seasonal promotions, sales or to make site navigation easier. However, building collections becomes a hassle when there are too many items to be included. PIM saves time and effort involved in creating collections. You can build collections exactly as you need them. You will be able to create collections easily and automatically on the criteria you set.

 Reusable Templates

 A store that has products that are not listed correctly does not perform well. It gets challenging to cater to different platform requirements. Thus it is advisable to use reusable spreadsheet templates with the same data in different formats. PIM helps you make customizations on using the product templates in various ways according to the channel requirement.

Comments

Post a Comment

Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
Read more

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
Read more