B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Multichannel Marketing 101

Marketing tactics are endlessly evolving. From email to mobile, to social media and video, the options available for marketers are more abundant than ever before. With all these creative and innovative options available, making the most of them can pose a major challenge. Integrating a multichannel marketing plan is the most beneficial solution. The multichannel strategy yields satisfactory results by presenting the most convenient buyer’s journey to customers.

 What is multichannel marketing?

 Multichannel marketing is the practice of interacting with your customers using multiple communication channels—direct and indirect—and enabling them to take action by the means they prefer. By offering a variety of ways to communicate with your brand, you give the customer the power to choose. When the customer feels empowered, they are more likely to take action. It allows your company to take advantage of the latest marketing trends while optimizing performance and value.

 Why does it matter?

 Your customers are everywhere. In order to reach them, you must also be everywhere. That’s where multichannel marketing comes in. It gives your customers the choice to communicate and interact with your brand at their own leisure—at the time, place, and on a device of their choice. But, it does not only benefit your customers. It also benefits your company.

 Multichannel marketing gives you the ability to engage, acquire, and retain information about your customers based on different demographic groups and their behavior. It allows you to see first hand which channels work best for your brand, and which ones don’t. You will strengthen your brand by creating consistent images and experiences across multiple channels. It gives you the opportunity to reach more customers, and therefore boost conversion rates and revenue.

 Consistency is just as important as quality. The multichannel approach to marketing lets you create a consistent brand image for customers. Customers experience your brand as a whole, rather than by distinct entities, and multichannel marketing gives your customers a positive and seamless experience across each and every channel.

Questudio’s CatalogStudio system makes it easier than ever to expand your audience with effective multichannel marketing. Contact us today to get started.

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