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Showing posts from February, 2018

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Why we should use Online Catalogs Software for B2C Communication?

Business to consumer (B2C) marketing differs from business to business (B2B) communication in the three basics of size, speed and need. A business typically makes large purchases of previously identified needs. However, an end consumer usually makes small purchases, sometimes to meet a previous need and sometimes to meet the need only thought of after seeing the product on sale. Questudio’s online catalog creation software CatalogStudio and Webstudio lets you to create catalogs quickly. Catalog Automation solution by Questudio can significantly decrease time-to-market output. You must use online catalog software for the following reasons. Short Sale Cycles B2C companies usually have very short sales cycles ranging in days and sometimes minutes in the case of impulse purchases. In such cases the catalogs need to churn out at a rate faster than the customer’s waning interest levels. Online catalogs can be embedded with video, audio, animations, pop ups, auto catalog link...
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What are the Hallmarks of successful Omni-channel marketing

Customers of today are much more aware of products, brand conscious, price wary than ever before. With a smartphone handy to collect product and pricing information from various sources as one shops and on the go checkout without waiting in queues are the typical characteristics of today’s shopper. To cater to such complex set of customers, Questudio’s MarketStudio is an easy to use interface that helps marketing personnel view and sell products, generate automated catalogs, run email campaigns and track sales performance. Omnichannel publishing becomes a piece of cake with MarketStudio, the next generation web portal to browse rich product content, generate catalogs, quotes and reports, run marketing campaigns, and many other things – complete with a dashboard loaded with useful information. The hallmarks of successful Omni-channel marketing are: Customer is King Building a customer-centric organization that believes in catering to the customer first can go a lo...
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How Print catalogs are better than Digital catalogs?

Ever wondered why even the biggest retailers flood your mailbox with print catalogs even at this digital age. It might seem foolish at the onset especially when the whole world’s market is at the end of your fingertips on your smart phone, laptop or desktop. However, research reveals that print channels are highly engaging when compared to web or TV. Though print catalogs may be old school marketing, there are enough studies that reveal that this format plays a crucial role in modern eCommerce. Questudio has experience and knowledge relevant to data collection and content creation for products for various industries.  The content management industry experts can deliver what you want on time – every time. Print catalogs are looked at a source of stimulus for customers, just like a store window display. It is also looked at as creating an experience similar to roaming through brick and mortar aisles. Most of the stores hope that customers will mark pages in the catalogs and...
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How Business develops through Omni-Channel Marketing?

The greatest challenge that retailers face is ensuring that the marketing strategy and its execution is aligned across the channel spectrum. Business that do not cater to the omni-present or the omni-channel customer are at risk of declining revenues and reduced margins over time. Questudio’s omni-channel marketing services allows you to manage rich product information and create product catalogs, sales collateral, and custom eCommerce web catalogs to market across all available channels. Consumers can engage with a company in multiple ways – brick and mortar store, company website, mobile app, through social media or through a catalog. They can also access a company through various devices. It could be through a desktop computer, a smartphone, tablet, laptop or by calling a company on the phone. You have to ensure that the customer experience is consistent and complementary across all channels. Omni-channel marketing can be looked at as an opportunity to reimagine and p...
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The Magic of Print Catalog Software

An organization that relies heavily on catalogs to drive sales and deliver value faces the challenge of creating on time, creative, accurate, catalogs within budget every time. Print Catalog software by Questudio provides everything you need to make your print catalog publishing process efficient. It helps simplify, streamline and accelerate the process of publishing catalogs. This helps in faster, cheaper, better catalogs without compromising on creativity. Print Catalog software has many benefits. Multichannel capabilities Content management is centralized, which helps in making the same content available on the internet. This eliminates the dual maintenance approach for print and web catalogs. You can make catalogs for every purpose across segments, seasons, events etc. The content does not require any additional software. You can setup products by categories and link products to descriptions, images, vendors. There is no limit to the number of unique catalogs and brochures...
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Why you need a Catalog Management Software

Print catalogs drive sales and deliver value to many organizations particularly the ones in the B2B market. However, the procedures involved in the number of manual steps and other related myriad of issues makes publishing catalogs a nightmare for organizations. Questudio’s Catalog management software helps create effective, accurate and market-specific catalogs that improve the customers’ experience. Enterprise Product Catalog Automation enables distributors, manufacturers, and retailers to boost sales and streamline product marketing with accurate product information managed in a central database repository. Questudio with its years of experience can help businesses to manage product information and manage product catalogs for online, print or CD-ROM based catalogues. Catalog management software gives the following benefits: Structured Data Most potentially usable information originates in an unstructured form. If the electronic data is unstructured, the raw material do...
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Why you need Questudio’s InStudio plug-in for Adobe InDesign

If you are a business looking to create graphically appealing, comprehensive catalogs for your entire range of products or just mini catalogs then your search would essentially end at Questudio’s InStudio. The InStudio plug-in is fundamentally created for Adobe InDesign to automate the process of creating product catalogs. The plug-in makes sure that the time and resources taken to publish data are drastically reduced compared to the original time taken. Adobe InDesign is a publishing software application to create brochures, magazines, posters, flyers, newspapers, books etc. Graphic designers and production artists are the primary users for the software. They use it to create and lay out periodicals, print media, posters and other publications. It is also used to publish content appropriate for tablet and mobile devices. The content can be made to render in other digital and online formats too. The plug-in helps flow data from the product information management system like Q...
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Approaches to Manage eCommerce Websites

eCommerce websites trade products or services via electronic commerce technologies. The technologies include social media, e-mail, supply-chain management, internet marketing, electronic data interchange, inventory management system, electronic funds transfer, mobile commerce etc. Questudio’s eCommerce platform, WebStudio, is feature rich, customizable and allows to seamlessly publish data from the content database to the web. Building and managing eCommerce websites involves the following steps. Organize Products A major challenge for eCommerce websites is making sense of the huge repository of products. Many times a customer is lost in the mire of unorganized product dumps. Arranging the products into logical categories and sub-categories is necessary for lucid product representation. Adding clear and high-quality pictures from different viewpoints, short and detailed specifications, stock levels information must also be included in the website regularly. Creating colle...
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Is Omnichannel marketing with print catalogs essential for enterprise?

Omnichannel marketing is marketing via multiple channels with an aim to provide a seamless approach to customer experience through all the channels. Print catalogs are crucial for marketing via any of the options be it website, mobile devices, brick and mortar stores, direct mails or emails. Questudio’s Catalog Creation Software can help create and publish catalogs according to one’s business requirement.Automated PDF publishing services by Questudio ensures that the organization’s catalog is ready in no time. Print catalogs for omnichannel marketing are necessary for the following reasons. 1. Drive business Many leading surveys have revealed that most of the customers have been driven to the company website because of the catalog in hand. It is noted that most of the customers have bought an item after first seeing it in a catalog. Many customers browse the catalogs to learn about a company’s product offering. Questudio’s online catalog software CatalogStudio is a powe...
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10 Reasons Why You Need a Print Catalog Software for Your e-Business

Print Catalog Software is used by companies to automatically create catalogs with comprehensive product information and images. A product catalog is the repository of all the items that one sells. It must be able to push the products that the seller wants to sell and at the same time help customers find what they are looking for. Questudio’s Catalog Creation Software can help create and publish catalogs according to the organization requirement. Automated PDF publishing services by Questudio ensures that the company’s catalog PDF is ready in no time. Although eCommerce relates to the online space, it is heavily dependent on catalogs both in print and online. 1. Changing business needs One cannot predict what kind of product demands would be driving the market in the future.   One must be prepared for the rapid changes that take place on a continuous basis. To adapt quickly to changing e-business needs, the print catalog software is considered a prerequisite. It h...
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Omnichannel Broadcasting of Products & Product Information

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An omnichannel customer is identified as buying from the brand rather than buying online or offline. In omnichannel retailing, a customer is to be provided consistent shopping, research, and purchasing and fulfilment experience irrespective of the channel. Hence the need for an equally ubiquitous omnichannel broadcasting of products and product information arises. Omnichannel broadcasting of products and the related product information has to ensure that consistent and up-to-date content reaches the customer across channels. The consolidated information is retrieved as systems integrate easily to the organization’s existing CRM and ERP systems. Questudio’s WebStudio  is a flexible, feature-rich platform that gives companies the ability to quickly deploy a web store or catalog. It can be customized and integrated with the existing IT infrastructure such as ERP Systems, Order Management, and Pricing & Inventory Systems. Omnichannel publishing of products takes care ...
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What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
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Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
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Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
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