B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Post a Comment

Why we should use Online Catalogs Software for B2C Communication?

Business to consumer (B2C) marketing differs from business to business (B2B) communication in the three basics of size, speed and need. A business typically makes large purchases of previously identified needs. However, an end consumer usually makes small purchases, sometimes to meet a previous need and sometimes to meet the need only thought of after seeing the product on sale.

Questudio’s online catalog creation software CatalogStudio and Webstudio lets you to create catalogs quickly. Catalog Automation solution by Questudio can significantly decrease time-to-market output. You must use online catalog software for the following reasons.


Short Sale Cycles

B2C companies usually have very short sales cycles ranging in days and sometimes minutes in the case of impulse purchases. In such cases the catalogs need to churn out at a rate faster than the customer’s waning interest levels. Online catalogs can be embedded with video, audio, animations, pop ups, auto catalog link creation etc. You can also ensure that the online catalog content can be viewed on any type of device.

Advertising

The brand of the company is built through advertising and referrals which requires constant connect with the customer. With large number of brands flooding the market it gets all the more difficult to capture the attention of the customer. So you needs to delight your customers with responsive catalogs, which is possible in online catalogs. Responsive layouts auto adapt the content of the catalogs to suit the resolution of the reader’s device.

Social Media

Social media is a great platform for both the consumer and the business. It provides easy access to customers, opening up multiple opportunities for you. The opportunities, in terms of advertising, customer service and building customer loyalty, are too vital to be ignored. Companies can post their catalogs on social media platforms to reach a wider audience. Online catalogs enable customers to provide feedback at any point of time. It also lets consumers share the product details or the catalog as such on social media websites easily.

Customer Service

Customer service is the core deciding factor for sales. Customers who already had a great experience with the product company are more likely to come back to the brand. Happy customers tend to buy more and refer the product to friends. Online catalogs allow customers to tag the pages they like and bookmark for later view. They can go to the website directly for online shopping from the pages of the catalog. They can access the catalogs at any point of time on the move. They can store it in their device, save it to disc, email it and share it and thus increase customer reach. Procedural books, manuals, instruction guides are other marketing materials that can be distributed along with the online catalogs.

Easy Creation

Creating online catalogs is very simple and even a novice can create great looking catalogs easily in no time. It offers cutting edge features and options for creating catalogs according to your requirement. You can customize colors, change backgrounds, logos and languages to your specifications. Editing and updating catalogues can be made automatic by synchronization with PIM. You can keep a tab on the catalog viewing, the website traffic and draw related analytics.

Comments

Post a Comment

Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
Read more

Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
Read more