B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Who Needs PIM?



Product Information Management or PIM are the processes and technologies focused on managing information about products. It focuses on the data required to market and sell the products through different channels. So who needs PIM?

 CatalogStudio is Questudio’s PIM software. It provides features to create, manage and maintain all product information in a central repository. It consists of a powerful system comprising several modules. Following are some of the factors based on which one should adopt a PIM solution.

 Increasing Sales

 An organization that is planning to increase its sales must look at employing PIM. It can help in creating collections of products. Rules can be applied to the collection at the click of a button for a sale or for discounts. PIM can help in bettering the navigation of the website and thus increasing sales. It helps in updating the product information in a matter of seconds.

 Improving SEO

 PIM includes the feature of digital asset management for automating processes. It can help in getting your customers to your page and making them stay there. It ensures that well managed  information is available on the website. This makes the products more visible and accessible on a search through search engines. A well-organized and shareable content of products is an outcome of PIM with proper keywords, product descriptions and engaging data. One can annotate one’s products so that the invisible metadata on the web store pages can feed the search engines even further context.

 Customized Experience

 PIM helps in providing total customer and supplier relationship solutions that allows tailored marketing. It allows one to do much more than updating product information on the web store. Engaging the customers with a brand needs execution of some creative strategies. For example, PIM allows one to compare and contrast products on the product listing. It gives recommendations for products with similar attributes based on the customers search. This gives the buyer an opportunity for upselling and cross selling. It allows sorting products by attributes price, popularity, color, size etc. One can also allow customers to take survey to pick their ideal product. This helps create an interactive and unique web experience for each customer

 Assortment Complexity

 An organization must evaluate its assortment complexity based on the SKU count. The SKU count must include the basic SKU count along with the churn or the change percentage to the assortment. The assortment also includes SKU attributes, unstructured data such as images, supplier information, availability etc. PIM is adept in simplifying all the work involved in the maintenance of complex assortments.

 Organizational Complexity

 A PIM investment decision must also consider the organization complexity. The number of processes increase with geographical diversity or adding of new selling channels. Omni-channel selling demands that there is consistency in the content across all channels. Increase in customer touchpoints increases the complexity of the consumption channels and the IT environment involved. Thus it becomes more likely that one requires a PIM solution for successful business transactions.

 Schedule a live demo to discover what Questudio’s PIM software can do for your business.

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