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Showing posts from January, 2018

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
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Catalog Automation Software for your Ecommerce Business

Remember the days of mail order catalogs delivered to your front door? You’d wait eagerly for the oversized catalogs from various retailers to arrive, spend hours flipping through the glossy pages, circling items you wanted to purchase. Mail order catalogs were the way of the future…20 years ago. Now companies are leveraging their web presence by cataloging their inventory through use of automation software. What is catalog automation? Catalog automation, by definition, helps distributors, manufacturers and retailers streamline product marketing with accurate product information managed in a central database repository. With an interactive catalog, users can select and bookmark products and download information.This tool enables consumers to quickly peruse various products with the click of a button. How does catalog automation affect your business? Years ago in the days of mail order catalogs and print marketing, recording commercial success of a product was a la...
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Catalog Design

One of the biggest challenges companies face is finding ways to expand and reach new markets. Because Internet trends are constantly changing, businesses must adapt through use of digital marketing: social media, content creation, and email campaigns. Another crucial factor in this equation is the digital catalog of your business’s online store. Examples of Catalog Design Strengthen your branding through your catalog design by using custom images or audio on page turns. You can also highlight products using various forms of animation and let customers easily choose products with user-friendly buttons. Showcase full product photos to better engage your audience. Internet users are visual by nature, so for them, having the ability to see a product or watch a video can be the difference between casual interest and a sale. Digital catalogs enable businesses to communicate with their client base. Having a strong design is key to maintaining repeat customers who can find the pr...
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5 Ways To Boost eCommerce With Social Media

Social media is the perfect platform for your eCommerce store to expand your brand’s reach and communicate directly with your audience. It allows you to understand customer requirements, answer their queries, and respond to any grievances they may have. Consequently, this helps you grow your online community, increase traffic, and ultimately boost eCommerce sales. Here are 5 ways you can effectively boost eCommerce with social media. Post Consistently In order to grow your social community, it is imperative to post consistently. The more frequently you publish, the more chances there are of people seeing and responding to your posts. Keep in mind though, that the frequency to which you post on social media depends on which platform you are using. Make sure you are paying attention to the timing of your social posts as well. It’s important to post frequently, but not all at once. Spread your posts out throughout the day and adjust timing based on customer response rates. ...
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Product Information Management (PIM)

How does your company manage all of its product content online? The best way to reach your customers is with an attractive online product catalog but if customers can’t quickly find what they’re looking for, there’s no telling how much your company is missing out in sales. In this digital age, your company needs a robust, user friendly product information management software to store and organize your content. Ecommerce companies are turning to digital solutions that streamline the process of capturing product and part information and making it easily accessible to customers. Questudio’s CatalogStudio software provides automation tools for enterprises, manufacturers, and distributors for managing product information and storing product content in a central repository database. When you want to roll out a new line of products, you need the release to be timely and accessible. CatalogStudio software allows you to introduce new products rapidly and make them available in selected mar...
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3 Product Content Problems Solved by PIM

When marketers, online merchandisers, and product managers seek a user-friendly solution to manage their product content online, they often invest in PIM (product information management) system. PIM is a tool that allows merchants to consolidate and centralize all of the technical and marketing aspects of their products and catalogs. One of the key benefits of PIM is the ability to collaborate between all teams in the organization to create exceptional product data. Here are 3 main problems merchants face with their product content that can be solved with PIM: 1. Multiple supplier and user input When several people are working on inputting product information simultaneously, it becomes incredibly messy and stressful. Thus, increasing the time it takes to market products, and of course time is money. Often, larger companies also have product data from multiple suppliers, distributors, etc. Each one uses their own program to store data, which can easily get unorganized. PIM all...
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Podcast: CatalogStudio PIM Software

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Hari Ramamurthy of Questudio sat down with Podcast Village to discuss the ins and outs of CatalogStudio, their foundation software for Product Information Management (PIM). CatalogStudio is a powerful system that is made up of several modules that provide all the features needed to create, manage, and maintain all product information in one central repository. Of the hundreds of features the PIM software–CatalogStudio–offers, here are just a few significant ones that show its capacity and complexity. 1. Taxonomy of Cataloging CatalogStudio gives clients the capability of managing the taxonomy, product family level information, and individual product information to create the overall structure of their catalog. It provides content management of one or more catalogs with complex, unlimited category hierarchy. 2. PDF Express Customers can publish PDF catalogs in various outputs using customizable templates generated in real time on their websites or portals. The PDF Express...
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PIM and Omnichannel Success

Product Information Management (PIM) is a centralized system that can manage all processes related to product information. The central repository of product data can be used to effectively distribute and integrate the most current and accurate product information across multiple channels. Omnichannel retailing uses a variety of channels in a customer’s shopping experience. These channels include online stores, brick and mortar stores, mobile app stores, mobile stores, telephone sales, etc. It can provide a collaborative solution for sales, marketing, engineering, e-commerce teams, etc. to publish data for customers and channel partners. Some of the ways in which PIM contributes to omnichannel success are: 1.Serve Assortments Catering to omnichannel assortments with a vast range of products becomes possible with PIM. An equal and more complicated number of product details can be handled easily. The product details include quantity, price, pictures, location etc. It manages the co...
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How to Increase Sales Using PIM

Questudio’s central content repository is called CatalogStudio PIM software. It consists of several modules that include PDF catalog management, workflow manager, content management, security, etc. It has all the features required to create, manage, and maintain all product information in one central repository. With Product Information Management (PIM), you can focus on the data that is required to market and sell the products through different channels. Some of the ways in which PIM helps increase sales are: 1.Enhanced Data Quality Omnichannel commerce warrants managing a plethora of data across different channels. The data includes product descriptions, product pictures, price lists, barcodes, SKU number, videos, and presentations related to the product. PIM enables you to maintain all kinds of information in an organized manner. This eliminates the threat of mismatched product details and prices which in turn reduces the man hours spent on time-consuming troubleshooting. ...
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Improve Company Efficiency By Using Product Information Management (PIM)

It’s no surprise that managing product content can be time consuming, especially with no central repository. Content that is stored and pulled from various systems by multiple product managers yields insufficient and often, inaccurate results. Product information management, otherwise known as PIM, provides companies maximum efficiency through centralized management of all content. A PIM system can potentially save time, money, and a great deal of frustration. Time, Money, and Frustration  Companies that are dealing with abundant content information without a central repository spend precious time on intense manual efforts. Not only are several different individuals working on managing content, but details are being pulled from multiple locations as well. This can take months of excessive labor and still result in errors and duplicate content, consequently affecting your company’s timeline and work efficiency. As they say, time is money. Every additional minute your company sp...
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Multichannel Marketing 101

Marketing tactics are endlessly evolving. From email to mobile, to social media and video, the options available for marketers are more abundant than ever before. With all these creative and innovative options available, making the most of them can pose a major challenge. Integrating a multichannel marketing plan is the most beneficial solution. The multichannel strategy yields satisfactory results by presenting the most convenient buyer’s journey to customers. What is multichannel marketing? Multichannel marketing is the practice of interacting with your customers using multiple communication channels—direct and indirect—and enabling them to take action by the means they prefer. By offering a variety of ways to communicate with your brand, you give the customer the power to choose. When the customer feels empowered, they are more likely to take action. It allows your company to take advantage of the latest marketing trends while optimizing performance and value. Why does it mat...
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Managing Product Information in a Rapidly Changing Environment

Today’s marketplace is the most dynamic it’s ever been. It is growing and evolving with each passing day, and companies must be fit for change in order to survive. At the heart of the ever-changing marketplace is product information, which is used to make purchasing decisions, drives operational efficiencies, and directly impacts time-to-market. Manufacturers, retailers, and distributors can stay ahead by implementing a product information management (PIM) system. PIM makes website maintenance in a rapidly changing environment easy and effective. Marketplace Challenges The marketplace today is incredibly competitive, which increases the needs of a company to get to market first in order to take advantage of the longest possible selling window and amplify each product’s gain. The number of channels to reach consumers is constantly evolving, creating a wider variety of ways to communicate with potential purchasers, and increasing the demand for consistency. With this evolving enviro...
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What Can PIM Software Do For You?

Industry-leading companies everywhere are embracing product information management (PIM) systems as the next strategic development to survive today’s enhanced business environment. PIM can provide you the competitive advantage and accessibility to stay ahead. That’s not all PIM software has to offer, though. A PIM system is intended to maintain the reliability and integrity of product information. It can offer copious capabilities in a multi-channel environment. Here are a few major things PIM can do for you and your business. Integration and consistency PIM software seamlessly integrates with other systems such as e-commerce packages, ERP, CRM, accounting systems, point of sale systems etc. This eliminates unnecessary costs, and creates a consistent image across all channels. Control Publishing Before live operation, PIM lets you preview the layout and look of the products and its collection to personalize and perfect it. It validates the data, exports the product informati...
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Improve Customer Experience and Build Loyalty Using PIM

Customers have high expectations. They want all the information about a product they can get, when and where it is most convenient for them. They also want this information to be concise, customized, and consistent. Poorly integrated product data with incorrect pricing, misinformation, disorganization, and inconsistency can lead to frustration, and can often send your potential customers elsewhere. The best way to meet your customer’s high expectations, improve the customer experience, and build loyalty is with a well-integrated PIM system. Consistency Product information management systems merge and consolidate all product data in a central repository. This gives improved business performance and operational efficiencies to an organization, while also providing a single, consistent view of all products for customers. Customization PIM software allows you to offer creative and customized ways to navigate your site to customers. Here are just a few options you can utilize wit...
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Things Every Online Retailer Should Know About PIM

Product information management (PIM) is an end-to-end solution for merging and centralizing product information. The centralized product information can be sent across multiple distribution channels. This data is consistent, accurate and up-to-date because of the centralized solution. PIM gives a consistent and single view of all the products. This gives improved business performance and operational efficiencies to an organization. Every online retailer must know some essential points about PIM. These aspects include: Why is PIM important? Many a time retailers get lost in the mire of marketers in the online space. There is also a risk of losing customers from one’s website because of the unorganized product list. The key component to successful selling of products online is managing products. PIM makes data searchable and organized to make shopping easier for the buyers. It helps in getting products to market with great accuracy and completeness. It acts as a tool to effective...
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eCommerce Businesses Need PIM

The number one goal of eCommerce businesses is to keep their consumers satisfied and attentive. Maintaining and growing a customer base isn’t all about social media and advertising, however. When you break it down, the key to succeeding in eCommerce comes down to seamless and simplistic product information management (PIM). Poor product information quality and inconsistency lead to loss of sales and customers, as well as inefficient internal practices. Implementing a PIM software solution to support eCommerce is absolutely essential in today’s modern multichannel environment. According to a case study by Kimberly Struyk of QualQuant Signals: “Overall brand impressions drop by 19% on average due to scarce product information.” Consumer-driven product information is a major separator between leads and customers, or visitors and purchasers. Accurate, up-to-date, and consistent product data builds brand loyalty and customer assurance so they feel confident and at ease about th...
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How Does PIM Prepare Businesses For the Future?

Organizations today cannot survive with business in single platform. They need to be addressing the ever-changing requirements of the consumers and the market. With the offline and online channels merging, the potential for omni-channel retailing is on the rise. Thus it calls for seamlessly integrating all the channels and providing the same consumer experience across all channels. The e-commerce market is constantly developing with new demands from the connected B2B buyers. The market is shifting towards the mobile space at a fast pace. It is required to move and act promptly when new business opportunities arise. PIM makes a business adopt an agile approach and act according to the market requirements. In order to keep track of the ever-widening collection of catalogs and product lines, a business needs a good Product Information Management (PIM) system. A business, whether big or small needs, PIM because of the advantages it offers. A PIM system saves on costs and time and stre...
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Digital Domination: 3 Anticipated Future Ecommerce Trends

It’s no secret that ecommerce is flourishing, and endlessly evolving. The digital age is consistently driving a major transformation in the retail sector. It’s an exciting and unique time for retailers, but also an extremely challenging one. Technology is constantly changing the way individuals shop, and companies need to stay on top of new developments in order to achieve optimum growth. Nearly all retail growth in the U.S. is driven by ecommerce, according to Business Insider . This means retailers are now in a more extensive and much more competitive landscape than in previous decades. Here are 3 future ecommerce trends retailers should recognize in order to stay ahead. 1.Big data and personalization. Personalized customer experience will define ecommerce in the future. Ensuring the right products are shown to the right people at the right time is what the landscape of ecommerce is all about. Consumers want the time spent shopping on your site to be tailored specifically to m...
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Issues solved by PIM

PIM helps provide rich and accurate product listings for an organization, thus helping your organization succeed by attracting and selling to new customers. It lets you extend into sales channels such as webstores and marketplaces apart from the traditional channels. Questudio’s PIM solution called CatalogStudio helps make sense of unruly and messy data. PIM solves typical issues that an e-commerce firm faces. Some of the common issues solved by PIM are: Centralized Data More often than not you have multiple product data spreadsheets that need to be consolidated on a webstore. These spreadsheets follow diverse data formats, names, colors, size etc. PIM creates a master catalog out of all the product data. The centralized place for all the product data translates into one location for product information management. You can tailor the data for your sales channel according to your requirements such as editing, importing, exporting, publishing, creating subsets etc. Data Transform...
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Popular posts from this blog

B2B Catalog Creation Software – An Overview

B2B customer needs are changing at a fast pace. They expect a highly efficient B2C-like experience when they make a purchase – whether they engage with retailer’s online, offline or on their mobiles. Thus the catalogs catering to the B2B customers need to evolve accordingly. Questudio’s CatalogStudio is powerful software to create full line and specialty catalogs. It consists of several modules providing the features needed to create, manage and maintain all product information in one central repository. Its functionality also includes PDF catalog publishing and content management. One can create both print catalogs and web catalogs with equal ease. The design of a catalog is as important as its functionality. A catalog creation software helps in the process of creating catalogs in multiple formats. The catalog production is maintained such that it picks up data from the product information management system. This database consists of cross-referenced part numbers that in tu...
Read more

What does your product information say to the customer?

Product information is the data related to the product that helps customer buy the product. Consumers today demand rich data and related images to make their purchasing decisions. In today’s content driven commerce environment, it is important to have detailed product information. Product information flows through multiple departments, such as IT, accounts, sales, marketing etc., across an organization.  The precise flow of the data is essential for successful touch points on the customer side. Questudio’s Product Information Management makes use of processes and technologies to manage information about products centrally.  PIM acts as a single repository for all product data coupled with data integration and governance capabilities. A business through its product information conveys the following to the customer: Unique Selling Point A seller must strategically answer the customer queries on what the business is, what they do and why they must buy the produc...
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Benefits of storing all information in a Central Repository

Repository is derived from the Latin term “repositorium” which means a place where things are stored or collected. Similarly a central data repository is an aggregation of stored data in some place such that it can be shared, updated, analyzed and secured by every user in an organization. The complexity of huge data created and used by several divisions of a business or organization poses great threats to its security, access, accuracy and quality increasing the need for more efficient centralized, integrated data management. In addition, inaccurate data can be harmful and can lead to wrong decisions resulting in loss; hence a central data repository is a necessity to support your business. Improves decision making Data is crucial for making business decisions; especially complete and accurate data is vital for making business analysis and taking effective decisions. When data is integrated in one place in the central repository, management can make better decisions to run the bus...
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